Peer-reviewed Journals

  • Sun, Q., & Ding, R. (2024). Unveiling the Contested Digital Feminism: Advocacy, Self-Promotion, and State Oversight Among Chinese Beauty Influencers on Weibo. Social Media + Society, 10(3). https://doi.org/10.1177/20563051241283301

  • Sun, Q. (2024). Marginalization in the name of empowerment: unpacking rural women’s standpoints on female empowerment in Chinese consumer culture. Gender, Place & Culture, 1–21. https://doi.org/10.1080/0966369X.2024.2392125

  • Sun, Q. (2024). Digital labor in the state-led/capitalist complex: State labor and playful workaholics in the Chinese digital space. International Journal of Cultural Studies, 27(3), 387-404. https://doi.org/10.1177/136787792312173

  • Sun, Q (2023). A revealing “confession” or another publicity stunt? Reflections on social media entrepreneurship on Weibo. International Journal of Communication, 17. https://ijoc.org/index.php/ijoc/article/view/21351

  • Sun, Q., Paje’, D., & Lee, H. (2023). “Female empowerment is being commercialized”: online reception of girl crush trend among feminist K-pop fans. Feminist Media Studies, 23(8), 4156–4169. https://doi.org/10.1080/14680777.2022.2154820

  • Sun, Q. (2023). New femininities and self-making in contemporary Chinese beauty influencing. Critical Studies in Fashion & Beauty, 14(1), 35–55. https://doi.org/10.1386/csfb_00054_1

  • Hauer, M. K., Jenkins, A., MacPherson, J., Sun, Q., & Swain, M. (2023). Tweeting about the COVID-19 vaccine: A content analysis. Atlantic Journal of Communication, 1–13. https://www.tandfonline.com/doi/abs/10.1080/15456870.2023.2202402

  • Sun, Q (2017). How does cultural and regulatory focus difference affect consumer’s motivations to engage in luxury consumption: A cross-cultural comparison between the U.S consumers and Chinese consumers. China Market, 33.

    Book Chapter and Reviews

  • Sun, Q. (forthcoming). DeepFake Technology, AI Face-Swapping, and Gender Wars in the K-Pop Scene. In N. Miller (Ed.), Transmedia Storytelling in K-Pop. Lexington Books.

  • Sun, Q. (forthcoming). Review of the book Digital Masquerade: Feminist Rights and Queer Media in China, by Jia Tan. Dialogues on Digital Society.

    Conference Presentations

  • Industrialized business models? Unraveling the digital entrepreneurship of China’s top-tier beauty bloggers. Association of Internet Researchers (AoIR2024), October 30, 2024, in Sheffield, UK. (Upcoming)

  • Unveiling the feminist potential and ambivalence of top Chinese beauty influencers in the age of digital feminism. The Commission on the Status of Women at the 107th Association for Education in Journalism and Mass Communication. August 11, 2024, in Philadelphia, PA, USA. (Upcoming)

  • From personal ventures to industrial scale: Exploring the evolution of digital entrepreneurship in China. Popular Media and Culture Division at the International Communication Association. June 20-24, 2024, in Gold Coast, Australia.

  • Between feminist advocacy and self-promotion: Navigating the complexities of digital feminism and state oversight on Weibo. International Symposium on Everyday Forms of Digital Activism and Resistance. Center on Digital Culture & Society (CDCS), Annenberg School for Communication, University of Pennsylvania. April 18-19, 2024.

  • Marginalization or empowerment? Rural women’s perception of female empowerment in consumer culture. Chinese Communication Studies at the 109th National Communication Association, November 16-19, 2023, in National Harbor, Maryland, USA.

  • State labor and playful workaholics in Chinese digital space. Association of Internet Researchers (AoIR2023), October 18-21, 2023, in Philadelphia, PA, USA.

  • Empowerment mirage: Decoding the Complex Impact of Feminist Consumerism in Chinese consumer culture. The Commission on the Status of Women at the 106th Association for Education in Journalism and Mass Communication, August 7-10, 2023, in Washington D.C., USA.

  • Beyond the hegemony of Western beauty ideals in Chinese beauty influencing. Chinese Communication Studies at the 108th National Communication Association, November 17-20, 2023 in New Orleans, LA, USA.

  • Non-neoliberal entrepreneurship? Rethinking social media entrepreneurship in contemporary China. Chinese Communication Studies at the 108th National Communication Association, November 17-20, 2023, in New Orleans, LA, USA.

  •  Transparent advocacy or another buzzword? analysis of corporate social advocacy posts on Fortune 500 Instagram pages. Public Relations Division at the International Communication Association, May 26-29, 2022 in Paris, France.